Most small businesses are drowning in ‘should’ — be on every platform, post every day, run ads, do email, chase clicks. But the truth is, great marketing isn’t about doing everything—it’s about showing up in the right places, at the right time, with the right message. This workshop gives local businesses a practical intro to five key digital channels—website, Google, social, email, and ads—but flips the script. We’re not here to overwhelm. We’re here to simplify, help people market with intention, and build genuine connections without flooding people’s feeds. It’s not more content. It’s better content. And it’s marketing that actually fits small-town NZ.